Scientific Poll

Random sampling of raw public opinion.

Sample size

Typically a few thousand. Due to the statistical properties of random sampling, the accuracy of the poll is independent of the size of the population. A sample size of a few thousand is plenty for practically any size population.



  • Extremely accurate.


  • Taps raw, debilitated public opinion based on a casual impression of sound bites and headlines.
  • Results can be manipulated by the media by taking care in how the issue is presented to the public.